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Wondershare iMate for Windows is an ideal companion software for iPad, iPhone, and iPod owners; and solves the problem of how to transfer videos and other content not purchased on iTunes to the device. iMate can convert videos in almost any format (AVI, WMV, FLV, etc) to the correct format and transfer directly to the device. iMate can also transfer content already on the device back to the PC. iMate manages photo libraries and can create ringtones, too!