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If you have ever photographed a high contrast scene, you know that even the best exposure will typically have blown out highlights and flat shadows. The solution is High Dynamic Range (HDR) processing:
* Take multiple photographs at varying exposure levels
* Merge the photos in Photomatix into an HDR image that reveals highlight and shadow details.
* Adjust the settings to get the look you want: from natural looking with Exposure Fusion to painterly or surreal with Tone Mapping.