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Buy Lynda.com Google Website Optimizer Essential Training

Lynda.com Google Website Optimizer Essential Training
Lynda.com Google Website Optimizer Essential Training box
$11.00
Category: Training software

Google Website Optimizer Essential TrainingAuthor: David BoothIn Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of exp...... see full description

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Google Website Optimizer Essential Training

Author: David Booth

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:
* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

Official site
Platform Windows WindowsMac OS X Mac OS X
Category Training software
Vendor Lynda.com
Permanent link http://down.cd/5660/buy-Lynda.com-Google-Website-Optimizer-Essential-Training-download
Tags Lynda Google Website Optimizer Essential Training

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