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Search engine optimization (SEO) is crucial to the success of every business, and this course will help businesses of all sizes achieve maximum local visibility on search engines like Google. First, get an overview of the local landscape, tips for evaluating and optimizing your site, and advice on setting up analytics to track before-and-after results. Author Brad Batesole also shows how to acquire crucial local citations, get accurately listed in key Internet directories, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up, by setting up your Google Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing site structure
* Leveraging schema.org markup
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews